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Are you a coach, therapist or consultant suffering from the “They- don’t- hear- me’s?”  Translation:  You have really solid and even outstanding services, you are working from your heart and soul and really want to use your talents to help people, BUT, your message, and the essence of you, are neither seen or heard nor clear in your online presence.

RESULT:  The people who need what you have to offer either cannot find you or find you and don’t connect with your online message.

That makes you e-INvisible.  You bring an incredible amount to the table, but the people you could help aren’t there.

Savvy, strategic marketing is
getting harder to find…

Real deal marketing is becoming more and more difficult to find in the sea of e-mails, e-zines, and promotional materials that hits our in bin every day. If you are like me, most of it begins to blend together – and all I really get from it all is the underlying message: buy me, hire me, subscribe to me. And while some of these marketers might be great at what they do, you and I will never know if we don’t get the real message, see the real person behind it, or understand it.

Occasionally, once in a while, something catches my attention just enough to tempt me to open the document, and even more rarely, I do open and read. What is it about that one subject line, or e-zine or video or blog posting itself, that actually compels me to want more? What kind of marketing pulls in my interest and touches me enough to spur me to action? What kind of messages are you attracted to?

What compels you to ‘want more’?

Oddly, it’s not absolute proper grammar or big fancy words – most of us don’t like “stuffy”. It’s definitely not the overly friendly subject lines that infer that the marketer already knows us – we don’t like tricks. It’s not pushy, salesy, or hokey, of course. It’s not marketing that tries to blatantly elicit emotions. It’s not like every single other website, e-zine, marketing letter or tweet we receive.

So here it is. On those occasions when I have voluntarily paid attention to what someone wants me to pay attention to, there are four key components that draw me, consciously or unconsciously:

>  Authenticity

 

>  Approachability

 

>  Accurate Information

 

>  Assumption-less approach

 

Words of marketing  messages can be cheap, they can be misused,misunderstood, meaningless, jumbled, dull and lack clarity. We are saturated with them every single day in the media, in our e-mails, smart phones, ipods, the internet, not to mention everyone we meet. Which messages stand out for you in this mountain of mayhem? For me, it is the message that has a true voice behind it, that is real, heartfelt, well thought out, and touching in an authentic way.

 

YOU can be that voice.

That’s what I am about: helping you to be seen and heard as you create on and offline marketing of value to others  Unsurprisingly, when you market from your heart, using your head, you will get your marketing message heard, attract the clients you want, and earn the fees you and your services are worth.

Beginning with star branding, niche development, signature systems, and moving to all aspects of on and off line marketing, you can create an authentic e-visibility program that shows who you are, what you stand for and what you can do for your clients.  

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